PRE-SESSION CLIENT ASSESSMENT FOR COACHES

Know your client
before session one.

Stop wasting the first session on intake questions. InsightsDNALab gives coaches a complete client profile — archetype, communication style, blind spots, and a personalized playbook — so you can start transforming from minute one.

Conversational Questions

Distinct Archetypes

Life Domains Measured

THE PROBLEM

The first session shouldn't feel like a questionnaire.

Every coach knows the frustration. Your client walks in ready for transformation, but you spend 45 minutes on intake questions. They leave feeling like they didn't get value. You don't have enough context to go deep. Both of you are starting behind.

😤

Clients Feel Unheard

They came for coaching, not a clipboard. The intake process feels clinical and impersonal — the opposite of what coaching should be.

⏰

Coaches Lose Precious Time

The first (and sometimes second) session is consumed by assessment. That's revenue-generating time spent on logistics.

🎯

No Framework for Action

Even after intake, most coaches lack a structured framework for HOW to work with each unique client. Every session starts from scratch.

HOW IT WORKS

Three steps to a better first session.

Client Takes the Assessment

30 conversational questions across 6 life domains. Takes 8–12 minutes. Feels like a thoughtful conversation, not a clinical form.

Coach Gets the Playbook

Receive your client's archetype profile with communication style, blind spots, best exercises, red flags, and a 30-day action plan.

Session One = Deep Work

Skip intake entirely. You already know how they process, what motivates them, and exactly how to work with them. Start transforming immediately.

THE SCIENCE

Six dimensions of insight.

Each domain reveals a different layer of your client's inner landscape — from how they see themselves to how they handle change.

🪞

Self-Awareness & Identity

🔥

Motivation & Drive

🤝

Relationships & Communication

🧭

Decision-Making & Problem-Solving

🛡️

Resilience & Stress Response

🌱

Growth Orientation & Action

7 ARCHETYPES

Every client has a pattern.
Now you can see it.

Each archetype comes with a complete coach implementation guide — not just a label, but a playbook for how to work with this person.

📐

The Architect

Strategic, self-aware, and action-oriented

Architects already know what they want. They think in systems and frameworks, and they need help with blind spots and ac...

🔭

The Seeker

Passionate, curious, and hungry for growth

Seekers are full of energy and ideas, but often scattered. They chase many paths without clarity on which one is theirs....

🛡️

The Guardian

Steady, loyal, and deeply relational

Guardians prioritize stability and others' needs — often at the expense of their own growth. They're the client who take...

⚡

The Catalyst

Energetic, influential, and action-oriented

Catalysts are forces of nature. They inspire others, move fast, and make things happen. But they often leave a trail of ...

🔮

The Reflector

Deeply thoughtful and self-aware

Reflectors understand their patterns deeply — sometimes too deeply. They journal, analyze, and process everything. But t...

🚀

The Pioneer

Bold, independent, and future-focused

Pioneers blaze their own trail. They're bold, visionary, and fiercely independent. But they can be isolated, dismissive ...

🌊

The Harmonizer

Empathetic, perceptive, and deeply attuned

Harmonizers create peace wherever they go. They read rooms, sense emotions, and make everyone feel comfortable. But they...

FOR COACHES

Not just a label.
A complete playbook.

Unlike DISC or Myers-Briggs, InsightsDNALab doesn't just tell you what type someone is. It tells you exactly how to coach them — session structure, communication style, exercises, red flags, and a 30-day action plan.

How they process information and make decisions

What motivates them vs. what shuts them down

Best session structure and communication approach

Common blind spots and how to address them

Specific exercises that work for their type

Red flags to watch for and how to navigate resistance

A 30-day implementation plan you can start immediately

How InsightsDNALab compares.

Feature	DISC	Myers-Briggs	InsightsDNALab
Personality type identification	✓	✓	✓
Coach implementation guide	—	—	✓
Session structure recommendations	—	—	✓
Client-specific exercises	—	Limited	✓
Red flags & resistance patterns	—	—	✓
30-day action plan	—	—	✓
Conversational format	—	—	✓
Affordable for independent coaches	$$$$	$$$	$

PRICING

Built for coaches at every stage.

Whether you're just starting or scaling your practice, there's a plan that fits.

Starter

$29per assessment

Single-use assessment link
Client archetype report
Basic coach implementation notes
Email delivery of results

Questions coaches ask us.

DISC and Myers-Briggs tell you what type someone is. InsightsDNALab tells you how to actually coach them. Every archetype comes with a complete implementation guide — session structure, communication approach, exercises, blind spots, red flags, and a 30-day action plan. It’s not just a label, it’s a playbook.

8–12 minutes. It’s 30 conversational questions designed to feel like a thoughtful conversation, not a clinical form. Clients consistently tell us it’s the most engaging intake experience they’ve had.

No. The assessment and implementation guides are designed to be intuitive for any coach — whether you’re newly certified or have 20 years of experience. The Certified Practitioner tier includes deeper training materials, but it’s optional.

Clients receive their archetype profile with a description of how they process information, what motivates them, and their communication style. The coach receives the full implementation guide with blind spots, red flags, exercises, and the 30-day plan — giving you the strategic advantage.

Yes. The assessment covers the 6 core life domains that matter most for coaching: Self-Awareness, Relationships, Motivation, Resilience, Growth, and Decision-Making. You’ll know more about your client before session one than most coaches learn in three sessions.

Every archetype includes a primary and secondary type, which captures nuance. The assessment is designed around behavioral patterns, not self-reported preferences, which makes it more reliable. If something feels off, the secondary archetype often explains the variance.

No. InsightsDNALab works for life coaches, executive coaches, creative coaches, wellness coaches, career coaches, and any practitioner who works one-on-one with clients. The 6 domains are universal to human behavior, not specific to any coaching niche.

Starter gives you a single assessment link for one client ($29). The Practice Pack gives you 7 assessments at a discount (~$21 each). Unlimited Monthly ($79/mo) gives you unlimited assessments. The Certified Practitioner tier ($497 one-time) includes unlimited lifetime access, a certification badge, white-label options, and a listing in our practitioner directory.

Absolutely. Take the free assessment yourself to see exactly what your clients will experience. You’ll get your own archetype profile and a preview of the coach implementation guide. No account or credit card required.

Client privacy is paramount. Assessment results are generated in the browser and are not stored on our servers. Results are delivered instantly and can be saved or printed by the coach and client. We don’t sell data or share it with third parties.

Ready to transform your
first session?

Try the assessment yourself first. See what your clients will experience. Then decide if it's right for your practice.

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Know your clientbefore session one.