Know your client
before session one.
Stop wasting the first session on intake questions. InsightsDNALab gives coaches a complete client profile — archetype, communication style, blind spots, and a personalized playbook — so you can start transforming from minute one.
The first session shouldn't feel like a questionnaire.
Every coach knows the frustration. Your client walks in ready for transformation, but you spend 45 minutes on intake questions. They leave feeling like they didn't get value. You don't have enough context to go deep. Both of you are starting behind.
Clients Feel Unheard
They came for coaching, not a clipboard. The intake process feels clinical and impersonal — the opposite of what coaching should be.
Coaches Lose Precious Time
The first (and sometimes second) session is consumed by assessment. That's revenue-generating time spent on logistics.
No Framework for Action
Even after intake, most coaches lack a structured framework for HOW to work with each unique client. Every session starts from scratch.
Three steps to a better first session.
Client Takes the Assessment
30 conversational questions across 6 life domains. Takes 8–12 minutes. Feels like a thoughtful conversation, not a clinical form.
Coach Gets the Playbook
Receive your client's archetype profile with communication style, blind spots, best exercises, red flags, and a 30-day action plan.
Session One = Deep Work
Skip intake entirely. You already know how they process, what motivates them, and exactly how to work with them. Start transforming immediately.
Six dimensions of insight.
Each domain reveals a different layer of your client's inner landscape — from how they see themselves to how they handle change.
Self-Awareness & Identity
Motivation & Drive
Relationships & Communication
Decision-Making & Problem-Solving
Resilience & Stress Response
Growth Orientation & Action
Every client has a pattern.
Now you can see it.
Each archetype comes with a complete coach implementation guide — not just a label, but a playbook for how to work with this person.
The Architect
Strategic, self-aware, and action-oriented
Architects already know what they want. They think in systems and frameworks, and they need help with blind spots and ac...
The Seeker
Passionate, curious, and hungry for growth
Seekers are full of energy and ideas, but often scattered. They chase many paths without clarity on which one is theirs....
The Guardian
Steady, loyal, and deeply relational
Guardians prioritize stability and others' needs — often at the expense of their own growth. They're the client who take...
The Catalyst
Energetic, influential, and action-oriented
Catalysts are forces of nature. They inspire others, move fast, and make things happen. But they often leave a trail of ...
The Reflector
Deeply thoughtful and self-aware
Reflectors understand their patterns deeply — sometimes too deeply. They journal, analyze, and process everything. But t...
The Pioneer
Bold, independent, and future-focused
Pioneers blaze their own trail. They're bold, visionary, and fiercely independent. But they can be isolated, dismissive ...
The Harmonizer
Empathetic, perceptive, and deeply attuned
Harmonizers create peace wherever they go. They read rooms, sense emotions, and make everyone feel comfortable. But they...
Transform your clients in 30 days.
Every archetype has a default pattern. Here's the specific behavioral shift your coaching should target — and the micro-action that proves progress.
| Archetype | Target Behavioral Shift | Micro-Action for Client |
|---|---|---|
| 🔥 The Catalyst | From Reactive to Mindful Presence | Implement the 3-Second Rule: Pause 3 seconds before responding in meetings |
| 🏗️ The Architect | From Perfectionism to Decisive Delegation | Let go of ONE 'perfect' detail and empower a team member to own it |
| 🛡️ The Guardian | From Over-Giving to Assertive Boundaries | Say 'No' to one request this week and explain why it protects your mission |
| 🔍 The Seeker | From Exploration to Disciplined Execution | Complete one major goal before exploring the next opportunity |
| 💭 The Reflector | From Over-Thinking to External Expression | Share one 'unpolished' thought or idea with a trusted colleague |
| 🚀 The Pioneer | From Independence to Collaborative Leadership | Seek 3 diverse perspectives before finalizing your next big decision |
| 🤝 The Harmonizer | From Conflict Avoidance to Constructive Tension | Initiate one healthy disagreement with a team member this week |
Coach's Strategy for Each Archetype
🔥 The Catalyst
Focus: Mindful Presence
Use the '3-Second Rule' to slow down their processing and build deeper empathy. Challenge them to pause before reacting.
🏗️ The Architect
Focus: Decisive Delegation
Challenge them to let go of one 'perfect' detail to empower their team. Help them see that control limits growth.
🛡️ The Guardian
Focus: Assertive Boundaries
Help them see that a 'No' to others is a 'Yes' to their own mission. Reframe boundaries as self-care, not selfishness.
🔍 The Seeker
Focus: Disciplined Execution
Use 'Finish Line' coaching to ensure they complete one major goal before exploring the next. Celebrate completion over exploration.
💭 The Reflector
Focus: External Expression
Push them to share their 'unpolished' thoughts early to prevent over-thinking. Create accountability for speaking up in real-time.
🚀 The Pioneer
Focus: Collaborative Leadership
Guide them to seek 3 diverse perspectives to strengthen their independent ideas. Show them that collaboration amplifies, not diminishes, their vision.
🤝 The Harmonizer
Focus: Constructive Conflict
Coach them to see that healthy tension is the fastest path to true harmony. Help them distinguish between conflict and disconnection.
Includes all 7 archetypes, behavioral shifts, and 30-day ROI measurement framework
Not just a label.
A complete playbook.
Unlike DISC or Myers-Briggs, InsightsDNALab doesn't just tell you what type someone is. It tells you exactly how to coach them — session structure, communication style, exercises, red flags, and a 30-day action plan.
How InsightsDNALab compares.
| Feature | DISC | Myers-Briggs | InsightsDNALab |
|---|---|---|---|
| Personality type identification | ✓ | ✓ | ✓ |
| Coach implementation guide | — | — | ✓ |
| Session structure recommendations | — | — | ✓ |
| Client-specific exercises | — | Limited | ✓ |
| Red flags & resistance patterns | — | — | ✓ |
| 30-day action plan | — | — | ✓ |
| Conversational format | — | — | ✓ |
| Affordable for independent coaches | $$$$ | $$$ | $ |
Built for coaches at every stage.
Whether you're just starting or scaling your practice, there's a plan that fits.
- Single-use assessment link
- Client archetype report
- Basic coach implementation notes
- Email delivery of results
- 7 assessment links (~$21 each)
- Full archetype reports
- Complete implementation guides
- Coach playbook for all 7 types
- Unlimited assessments
- Full implementation guides
- Priority support
- Aggregate client insights
- Unlimited lifetime assessments
- Certified Practitioner badge
- White-label option
- Full training materials
- Practitioner directory listing